Rude: Chinese Director Tricks Viewers Into Watching His Film by Marketing It As a Rom-Com

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A Long Day's Journey Into Night, an art house film by Chinese director Bi Gan that includes a "single-take, hour-long dream sequence" broke records with its improbable $38 million Chinese box office debut, beating out Venom, according to Variety. How did Gan achieve this feat? By marketing the movie as a fun romance.

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