Payless Opens Fake Luxury Store, Tricks Influencers Into Paying Designer Prices for Its Shoes

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Here it is, the very best viral scam of the year: Payless opened a fake luxury boutique at an upscale mall in Los Angeles, called it "Palessi" and sold their discount footwear at high-end prices—a markup of 1,800%, CBS reports—to 60 fashion influencers.

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